Etan Nechin                                                       ///conceptual CopyWriting
Conceptual Copywriting///Creative Writing
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MASERATI

MASERATI SOUND TRAILS

 

Driving is not only about speed - it's about sight, touch, and yes, glorious sound. To celebrate Maserati's unique engine tone, we came up with a unique way to bring it life in the LA Auto Show. Partnering with Bower & Wilkins who provide stunning audio systems for Maserati, we created a "sound trail" for the public to walk through in order to feel what it is to drive at 150mph in a top range Maserati.