Etan Nechin                                                       ///conceptual CopyWriting
Conceptual Copywriting///Creative Writing
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Google Micro Moments


When you're on the go, and need to find something, you will usually turn to their phone. So how can a brand insert itself into one of these micro-moments in a cool, new, interesting way? Well that was our assignment!

We proposed Google partner with top brands to take advantage of their amazing platforms and technology. Two mobile solutions were created. One crunched data to fastest cup of Dunkin’ Donuts coffee, including time spent in line. The other, provides walking directions to where you are going, but makes sure there are interesting points along the way.

The project a lot of press coverage, including a featured in Ad Week.