Etan Nechin                                                       ///conceptual CopyWriting
Conceptual Copywriting///Creative Writing
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DROID

DROID

Launching a series of new phones in an oversaturated market is a challenge. Brands are vying for consumer’s attention. Ever week we hear “The next best thing is here”, that there’s a new OS or that finally there’s a champagne colored phone. To tease the new Droid series we decided to go in a different route, focusing on substance instead of fluff. When you no time to pause or stop, no room for bulk or bloat, and no chance to refuel, or simply -- when it matters, DROID DOES.