Etan Nechin                                                       ///conceptual CopyWriting
Conceptual Copywriting///Creative Writing
ted_movie_bath_axe.jpg

AXE/TED PARTNERSHIP

TED/AXE PARTNERSHIP

My partner and I took a brief for a discrete product placement on the movie Ted and turned it on its head, creating a "not safe for work" campaign featuring Ted in precarious situations from which he can get out because of his soft, cuddly, "Teddy Bear hair". With five custom spots featuring the animated title character, web banners/takeovers and in-cinema activations, our clients eagerly supported our expanded vision with a $4MM media investment.